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THE BEST DIGITAL MARKETING CHANNELS TO USE FOR YOUR BUSINESS.

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THE BEST DIGITAL MARKETING CHANNELS TO USE FOR YOUR BUSINESS.

THE BEST DIGITAL MARKETING CHANNELS TO USE FOR YOUR BUSINESS.

Direct or indirect methods of reaching out to target consumers are used in the traditional way of marketing brands, goods, and services. These approaches are straightforward and incredibly simple; all you have to do is spend money, follow a set of instructions, and you’ll get results. But in recent years, the world of business and marketing has undergone a significant transformation. In the present market, which is driven by the complexity and considerable wealth of opportunities provided by the Internet, traditional approaches that were successful in the past might not be as effective.
To be competitive enough to reach targeted consumers, it is important that your brand and business create and maintain a very strong online presence. At present, traditional advertising principles may not always be effective. However, business opportunities and customers have opened up that can only be reached through digital marketing techniques. But with so many Digital marketing tools accessible, which ones are the best and deserving of your interest as you work toward your business objectives?
The answer will mainly depend on the kind of business you run and the kinds of customers you are trying to attract. Not every one of these digital marketing tools is appropriate for or compatible with your business. You must carry out a thoroughly planned and deliberate set of tasks in order to learn about, test, and evaluate the outcomes and performance of the digital marketing tool(s) you have in mind.

8 POPULAR DIGITAL MARKETING CHANNELS

Before you can actually begin the selection process to identify the best digital marketing tools, you must first understand and become familiar with the different channels that are at your availability. You can do this by starting with the list below:

1. EMAIL MARKETING 

Businesses that use lead generation and other sales techniques acquire contact information from potential customers, such as phone numbers and email addresses, as well as their approval to send them updates and other information by email. One of the best digital marketing tools is email marketing, which may increase a company’s return on investment by up to 4,300%. With up to 66% of firms with in-house digital marketers evaluating email marketing as excellent for generating ROI, it is commonly used. This is the reason that, by 2014, up to 56% of businesses stated that they planned to improve their email-related marketing operations. Emails sent for brand building, conversion, and newsletters are a few examples.

2. PAY-PER-CLICK MARKETING (PPC)

Paid advertising channels, such as Pay-Per-Click advertising, deliver highly targeted traffic of potential customers in record time. This method, on the other hand, is determined by how much you are willing to invest in competitive tendering and ad placements, as well as how much you are willing to pay for acquiring a new client.
Still, you have control over your advertising budget, and the ability to set how much you want to spend on PPC ads for a day, a week, or a month. The effectiveness of PPC ads is determined by how well you select keywords for targeting potential customers, as well as how well you optimize the visual and accurate information in your ads.

3. SEARCH ENGINE OPTIMIZATION (SEO)

Almost everyone who uses the Internet is familiar with search engines and uses them to look for everything they want to know or are searching for. In fact, these individuals typically use search engines to start 93% of their internet experiences. People use search engines to find out more about a company, its products, or its services, and up to 59% of monthly search engine users find a local business to meet a specific need. Several tasks are involved in SEO, including keyword research, on-page and off-page optimization, the generation of linkable assets, natural link building, and other related tasks.

4. DISPLAY ADVERTISING

Blogs, forums, and other websites that they find interesting or informative are frequently visited by many people. By putting appropriate display ads on these third-party websites, digital marketers can connect with these prospective customers. These include advertisements that connect to a landing page or website, such as ads, buttons, sponsored content, display advertising, popup ads, overlays, and other such advertisements.

Greater brand awareness is produced via display advertising, along with highly targeted traffic that may result in leads or sales. When compared to the Cost-Per-Click (CPC) model typical of PPC advertising, the payments for these display ads are typically based on Cost-Per-Impression (CPM), which is typically more cost-effective.
When compared to the Cost-Per-Click (CPC) model typical of PPC advertising, the payments for these display ads are typically based on Cost-Per-Impression (CPM), which is typically more cost-effective.

5. SOCIAL MEDIA MARKETING (SMM)

One of the most incredible developments in the digital world is social media, which business owners and digital marketers can use to build their brands and advertise their goods and services. Digital marketers can directly and personally engage with highly focused prospective consumers using Social Media Marketing (SMM).

This year, it’s predicted that there will be up to 26% more social media users than there were in 2014. More than 50% of companies and digital marketers aim to boost their SMM budgets this year as they continue to jump on board. To advertise their type of business to a specific form of targeted audience, digital marketers should instead choose the most suitable social network. The following is a brief guide:
Facebook If you know which groups and pages your targeted customer frequents, you may reach out to practically any type of general consumer there.
Twitter – If you’re starting a new business and want to connect with early adopters, Twitter could be a good option, especially for quickly building your brand.
LinkedIn – This is the ideal social network if you want to connect with professionals, business owners, and other Business-to-Business (B2B) leads and specialized consumers.
Google+ – This is another effective social media platform for connecting with both B2B and general social media users as well as early adopters of new firms. However, business owners should learn how to have a strong presence on Google+ as this could be a significant component of how SEO will operate in the near future.
Pinterest – This is a fantastic social media platform if you want to promote your companies and products mostly through images. The majority of users on Pinterest are women, thus if this is your target market, SMM on Pinterest will benefit your company.

6. CONTENT MARKETING

Every digital marketing plan revolves around content, which is the one key component that won’t fluctuate no matter how many market shifts take place. Your website and other online businesses will get a lot of organic traffic from highly targeted audiences with good, high-quality, and very relevant content, all of whom could become clients. In the B2B space, up to 73% of digital marketers are stepping up their content marketing efforts in 2014. Text, graphics, movies, and other crucial information that people are seeking and are very interested in are all considered content.

7. AFFILIATE MARKETING

You don’t have to hire someone from somewhere else if you need to reach a bigger, more globalized audience. The pay-per-performance internet business model is best shown by affiliate marketers who can work for you in exchange for a set proportion of fees when they sell your products. According to eMarketer, the value of global e-commerce sales exceeded 1.2 trillion dollars in 2013. Affiliate marketing contributed to the growth of this business. On the other hand, according to Forrester, affiliate marketing will reach up to $4.5 billion by 2016.

8. ONLINE PUBLIC RELATIONS

Since the primary goal of online PR is to produce promotional content that will be utilized for growing brand awareness and driving traffic through exposure in online Marketing networks, it may be viewed as a component of content marketing in general. Before you can issue publicity releases on some of these channels, you must pay a membership or maintenance cost to others.

IMPORTANT FACTORS IN THE SELECTION PROCESS

Businesses can utilize the aforementioned digital marketing channels on their own or as a component of a larger digital marketing effort. The key is to carefully organize your campaigns by paying attention to several important factors, which will be outlined below.

1. SET YOUR COMPANY’S PRIMARY GOALS FOR USING DIGITAL MARKETING CHANNELS.
Some of these objectives that your firm could promote include:

•   Brand awareness – refers to a person’s capacity to recall a business or product name as well as their familiarity with your company, brand, goods, and services. If you want to achieve this, you should embrace digital marketing platforms that support significant brand recognition and growth, such as the ones listed below:
1. Specifically, Twitter, Facebook, and Google+ are social media platforms.
2. Interacting with a specific audience on social media.
3. Channels that advertise visual components, such as Pinterest and Instagram.
4. Channels that advertise video content, such as Hugo and YouTube.
coupon-based marketing techniques.
5. Joint marketing operations with other technology firms.
6. Currently participating in both physical and digital activities.

•   Sales Generation – The majority of businesses use digital commerce channels to sell their names, goods, and services. People are becoming more acquainted with the concept of e-commerce and are now more receptive to the notion of making products on the internet. The following channels can be utilized for digital marketing if you run an online store, an e-commerce website, or provide goods and services for sale online:
1. Resellers on Amazon
2. Storefront for Facebook
3. Feeds from Google Shopping
4. Network Search on Google
5. Display Network by Google
6. Networks for Affiliate Marketing
7. others

•   Lead Generation – To create leads and communicate with prospective customers, many businesses hire digital marketing. For them, generating leads is only the beginning; they’ll continue by interacting with and immediately communicating with these customers.
The following are some effective digital marketing platforms for lead generation:

1. Search Engine Optimization (SEO)
2. Pay-Per-Click Advertising
3. Display Advertising
4. Google Search Network
5. Blogging and other forms of content marketing
6. Email marketing
7. others

  • Educate Potential Customers – Some businesses use relatively new goods and services, which have great potential but lack a well-established market segment that is familiar with them or even aware that they exist. In this market, digital marketers should concentrate on training their intended consumers first, especially in terms of helping them understand the value of the goods and services and the issues they can help with. This may be accomplished best through content marketing, news articles, and blogging.

•   Generate Traffic – The majority of websites give out knowledge and other resources for free instead of really marketing anything. However, many of these websites publish online contextual and display advertising as a means of generating revenue for their operations. Websites will require a considerable volume of raw visitors that will click on these advertisements in order to make money from these advertisements. SEO and content marketing are suitable digital marketing platforms for this.

2. DEFINE YOUR BUDGET ALLOCATION.
Setting up a budget for executing these strategies will be easier after you’ve decided which digital marketing platforms to employ. The following may be covered by budgetary allocations:
• Fees for the personnel and management of digital marketing
• Budgets for paid advertising
• Payment for the provision of content
• Fees for graphic designers, photographers, and other media creators.

3. DETERMINE YOUR TALENT AVAILABLE.
It will be necessary to hire employees with a specific degree of expertise and understanding of multiple channels in order to maintain your digital marketing operations. These must be determined in order to decide whether outsourcing is necessary or whether your internal resources will be adequate for the task. These abilities ought to include:
• For your website design and development needs, consider developing skills.
• Writing and graphic production talents are both considered creative abilities.
• Talent for search marketing requires search skills.
• Social skills are necessary skills for interacting with potential clients on social media.
You can’t rely on a single resource to get all the results you desire when creating a digital marketing campaign for your company. While each of these digital marketing platforms has its advantages, they also have disadvantages, such as the inadequacy for particular target markets and industry verticals. The greatest technique would be to focus on combining the resources you have over your control and utilizing what they have to give in order to assist you to achieve your objectives.

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