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With over 80% of consumers reporting that social media, particularly influencer content, significantly influences purchasing decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multifaceted source of marketing intelligence on an important and expanding audience.
WHAT IS SOCIAL MEDIA MARKETING (SMM)?
Social media marketing (SMM), often referred to as digital marketing and e-marketing, is the practice of using social media, the websites where people create social networks and exchange information to enhance a company’s reputation, boost revenue, and direct visitors to its website. Social media marketing (SMM) gives businesses a method to interact with current clients and attract new ones. It also provides data analytics tools that are specifically designed to help marketers monitor the effectiveness of their campaigns and find new opportunities for interaction.