Nigeria’s business environment is evolving fast. With digital adoption surging, consumer expectations changing, and technology transforming how brands connect, marketing in Nigeria is no longer about pushing products. It’s about creating experiences that resonate. To stay competitive, businesses must adapt to the new realities. Below are the top 10 marketing trends shaping Nigeria’s business landscape […]
Business Process Outsourcing (BPO) involves hiring a third-party company to perform your business operations on either a short-term or long-term basis. This can be categorized into two different orders: back-office business process outsourcing and front-office business process outsourcing. Some vendors also refer to it as Professional Outsourcing, and this is when a company hires professionals […]
Introduction The era of agentic AI is arriving fast. These are AI systems that don’t just assist – they plan, act, adapt. In 2025, marketing agencies everywhere are facing pressure to adopt workflows powered by autonomous agents. CMOs who resist could fall behind. This post explains what agentic AI means, how it’s transforming agencies, what […]
Introduction Short-form video + audio trends are exploding. AI-powered music generators and tools for analyzing performance on TikTok are becoming essential. For content creators, brands, and social media marketers, they represent high ROI levers. Missing out means losing competitive ground. This post covers what AI music generators are, what TikTok analytics tools offer, and how […]
You’ve launched your online store, listed your products, and waited for sales to come in. But nothing seems to move. Often, the problem isn’t the product; it’s the customer experience. Shoppers leave quickly when a store creates friction. Here are the common frustrations that prevent people from making a purchase. 1. Slow Website Speed Shoppers […]
Running an online store is about more than uploading products and waiting for orders. Customers expect speed, trust, and convenience. If your store frustrates them, they often leave for good. Below are the top 10 mistakes that push shoppers away and hurt your sales. 1. Slow-Loading Website A delay of even 3 seconds can cause […]