Driving Smarter Growth for GIL Automations
How TeamSource helped GIL Automations cut costs, boost requests by 40%, and grow sales by 10%.
The Challenge
GIL Automations, a leading automation and engineering solutions provider, sought to strengthen its digital presence and align it with its established industry reputation. Despite their technical excellence and solid market standing, they faced several barriers:
- Limited online visibility — the brand was not reaching its full potential audience through digital channels.
- Underperforming lead generation — inquiries and RFQ (Request for Quotation) submissions online were not matching the scale of their offline business.
- High marketing costs with limited ROI — prior engagements with similar service providers had delivered modest results at a disproportionately high cost.
The company required a partner who could deliver measurable growth while maintaining strict cost efficiency.
The Solution
TeamSource developed and executed a cost-effective digital growth strategy tailored to GIL Automations’ objectives:
1. Search & Social Advertising
- Implemented targeted campaigns across search engines and social platforms to reach businesses seeking automation solutions directly.
- Optimized ad creatives and audience segments through testing, improving both click-through and conversion rates.
2. Website Optimization
- Refined landing page layouts to streamline navigation and emphasize key services.
- Simplified and redesigned calls-to-action, making it easier for potential customers to submit RFQs or inquiries.
- Ensured mobile responsiveness to capture leads across all device types.
3. SEO Enhancements
- Researched and prioritized industry-relevant keywords to align with high-intent searches.
- Improved metadata, service page content, and internal linking to boost organic search rankings.
- Added supporting blog and content initiatives to build authority in the automation space.
4. Cost Efficiency Focus
- Introduced structured campaign management to reduce unnecessary spend.
- Monitored campaign performance with real-time analytics dashboards.
- Identified and doubled down on the highest-performing channels, lowering acquisition costs compared to previous providers.
This comprehensive yet lean strategy ensured that GIL Automations could grow their online pipeline while spending less than before.
The Result
The engagement delivered clear business outcomes:
- 40% increase in online requests through improved lead generation.
- 10% increase in online sales, directly boosting revenue.
- Improved overall revenue performance through stronger digital channels.
- Reduced marketing costs, achieving more with less spend compared to previous vendors.
- Renewed confidence in digital marketing, with plans to expand future engagement with TeamSource.
Testimonial
