Driving Measurable Growth for PowerPro Company Limited
How TeamSource helped PowerPro achieve stronger online presence, boost leads, and increase sales by 20%.
The Challenge
PowerPro Company Limited, a leader in the power solutions industry, faced difficulties in translating its market leadership into digital visibility. While the company had a strong offline reputation, its online channels were underperforming in three key areas:
- Low visibility in search results and digital spaces, limiting awareness among potential clients.
- Insufficient lead generation — Their website and digital channels were not producing enough quality RFQs (Requests for Quotation).
- Inefficient marketing ROI — Existing campaigns were not delivering results proportional to the investment.
The company needed a digital strategy that could generate measurable results while supporting long-term customer acquisition and revenue growth.
The Solution
To address these challenges, TeamSource developed and deployed a multi-channel digital growth strategy built on both visibility and conversion.
1. Targeted Digital Advertising
- Deployed paid campaigns across search and social platforms with audience targeting focused on decision-makers in the power and engineering sector.
- Utilized ad variations and A/B testing to refine messaging and reduce acquisition costs.
2. Search Engine Optimization (SEO)
- Conducted keyword research to identify high-value industry terms.
- Improved site structure, on-page optimization, and metadata to strengthen rankings.
- Produced SEO-driven content to support authority in the power solutions niche.
3. Conversion-Focused Website Updates
- Redesigned key landing pages to improve navigation and user experience.
- Simplified RFQ forms to increase completion rates.
- Implemented clear CTAs aligned with campaign goals.
4. Reputation & Brand Presence
- Aligned branding across all digital touchpoints (website, ads, and social).
- Highlighted customer trust signals, certifications, and case references to build credibility.
5. Performance Tracking & ROI Analysis
- Integrated analytics dashboards to monitor campaign metrics in real time.
- Set up lead attribution models to track which channels produced the highest ROI.
- Provided continuous reporting and recommendations for scaling.
This structured, hands-on approach provided PowerPro with both the infrastructure for long-term visibility and the tools to consistently convert interest into qualified business opportunities.
The Result
The initiative produced clear, measurable outcomes:
- 45% increase in online-generated leads and RFQs.
- 20% growth in online sales, directly contributing to revenue expansion.
- Significant improvement in customer acquisition efficiency.
- Demonstrable ROI on digital marketing investment, validating the shift to TeamSource’s approach.
Testimonial
